Pivotal-Marketo
Connector
Distribute and track opportunities throughout the customer journey.
Gain insights to create tailored messages and irresistable experiences.
Extend Pivotal,
Optimize Automation
Every business wants maximum functionality from every software product they use—that’s why we’ve built the Pivotal Marketo Connector. Marketo—now part of the Adobe family of products—boasts multiple rankings in the Gartner Magic Quadrant for Lead Management, capable of unifying all digital marketing channels. Industry award-winning Pivotal CRM was built from the ground up around the idea that your CRM should reflect and map to the way you do business—not the other way around. The Pivotal Marketo Connector combines these two dynamic solutions to bring you one incredibly agile, robust tool for customer contact and long-term management.
Pivotal Marketo Connector
What’s in it for your business?
Pivotal Marketo Connector
Features & Functionality

Two-Way Sync
Automatic synchronization means the connector updates elements like lists to incorporate new records as they’re added in each system. Leads can even be set up to generate automatically in Marketo as they’re created in Pivotal.
Post-Sync Updates
After every update, the Marketo dashboard provides a visual overview of all changes, quickly showing users what’s new on the application. Similarly, the Pivotal dashboard clearly identifies changes made since the user’s last visit.
Poll-Based Sync
The Pivotal Connector for Marketo features a configurable setting that enables time-based synchronization based on custom intervals. Regardless of the time interval or duration set, the feedback and synchronization is nearly instant.
Lead Scoring & Nurturing
As leads are integrated from Marketo into Pivotal, they’re automatically assigned a “lead score” from Marketo based on how their interests intersect with those of the company, and their likelihood of conversion.
Data Logging
As information and insights are shared between Marketo and Pivotal, automatic data logging tools keep track of all changes, helping to show exactly what transferred.
Duplicate Check
Built-in duplicate check tools make sure the same lead isn’t entered twice in either Pivotal or Marketo to avoid confusion and overlap. If for any reason you need both records—that’s OK too.
Field Mapping
The Pivotal Marketo Connector features a flexible field mapping mechanism that allows Marketo fields to be mapped to Pivotal fields as required, and vice versa, even supporting custom fields.