Homebuilder CRM

Sales & marketing software that meets
all your CRM needs—under one roof.

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Built to spec from home-builder input, requirements, and feedback.


7 core modules deliver first full lifecycle homebuilder solution.


Built on the top two trusted platforms—SugarCRM and Pivotal CRM.


Review industry-specific feature functionality by module in PDF format.


The Homebuilder Solution

“Tokara Homebuilder CRM is a flexible, complete CRM solution allowing us to track the full customer lifecycle all in one app instead of supporting 4 or 5 separate systems!”

—Ron Frissora, CIO, M/I Homes

Homebuilder CRM + M/I Homes Case Study

Homebuilder CRM Marketing Automation & Sales Functionality

Builders asked for
end-to-end functionality.
We listened & delivered.

homebuilder crm functional modules

screenshots of homebuilder crm on devices


Homebuilder CRM Marketing

WIth a robust software solution custom-built for the industry, we check the box on every homebuilder marketing crm requirement. Execute simple, effective online campaigns with a CRM seamlessly integrated with your website. Leads flow directly into your CRM system, streamlining the process of capturing, nurturing, and converting prospects into closed deals.

Homebuilder CRM Sales

Developed in partnership with top builders, we've built the best homebuilder sales software in the industry. Instantly equip your salespeople with every piece of information they need on each homebuyer and prospect, and every interaction they've had with your company. Boost productivity with suggested "next steps" to convert prospects, and send real-time updates on where prospects are in the sales process.

Homebuilder CRM Contracts

Clarify and streamline the potentially stressful contractual elements homebuyers will need to negotiate, giving them simple, straightforward tools to help them select their plan and lot, choose their options and upgrades, and create contracts and change orders.

Homebuilder CRM Financial Calculators

Simplify financial questions from homeowners with easy-to-use monthly payment estimate calculators; downpayment, closing cost, and refinance calculators; and “Rent vs. Buy” comparison calculators.

Homebuilder CRM Plat Maps

Using built-in plat map integration, create simple, straightforward, interactive plat maps showing real-time plat/lot availability status. Easily customize the plat maps with options to add lot-specific notes and details, and choose/adjust graphic elements.

Homebuilder CRM Option Selection

Enable homebuyers to make decisions on their own and at their own pace, providing them with online access to self-service option selectors for available housing, along with associated cost quotes for elements such as structural configurations, exterior materials, fixtures, finishes, and more.

Homebuilder CRM Warranty/Service

Continue to strengthen trust and connection with homebuyers well after closing, monitoring the warranty process quickly and efficiently to resolve any issues that arise. Know the right person to send to do the work, receive status updates on its progress, and incorporate customer feedback to refine your process and build your brand's reputation.

Recent Posts on Homebuilder CRM

customer journey metaphorHomebuilder CRM
February 13, 2020

Homebuyer Customer Journey & Homebuilder CRM

Successfully navigating the homebuyer customer journey is a complex and multi-faceted undertaking. Homebuilders know better than anyone that in their industry higher sales and long-term customer loyalty depend on more…
Homebuilder CRM Features: 7 "Must-Have's" for GrowthHomebuilder CRM
February 12, 2020

Homebuilder CRM Features: 7 “Must-Have’s” for Growth

When the Tokara Homebuilding team set out to develop their Homebuilder CRM features and functionality, they already had decades of CRM expertise and a substantial track record in the building…
Tokara Homebuilder CRM Launches as First End-to-End CRM for BuildersHomebuilder CRM
February 12, 2019

Tokara Homebuilder CRM Launches as First End-to-End CRM for Builders

Grapevine, TX — February 12, 2019 — Tokara Solutions, a leader in Customer Relationship Management software and consulting, today announced the release of their heavily anticipated Tokara Homebuilder CRM, powered…

Built on Builder-Trusted CRM Platforms

Homebuilder Suite Offered on SugarCRM & Pivotal CRM

We developed Homebuilder CRM with an unyielding commitment to provide the highest level of service and support to our customers. Having deep expertise in both SugarCRM  and Pivotal CRM platforms helps us do that. We are the premier (and largest) Pivotal CRM partner in North America, and our consultants have worked on hundreds of Pivotal CRM projects, specializing in the homebuilding industry. Our CRM consultants also maintain top SugarCRM certifications and a robust SugarCRM practice. We offer the Homebuilder software on both trusted CRM platforms to make certain our customers have an industry-specific solution that perfectly meets their unique needs.

Partnering with Homebuilders

Yields True Custom Homebuilder CRM

Tokara’s team of CRM consultants has decades of experience helping homebuilders make the most of technology to gain competitive advantage. But the speed of advancement and proliferation we see today in social, mobile, and digital technologies fundamentally changes the game for both builders and buyers, and makes CRM software a “must have.” We’ve taken our industry and CRM expertise and partnered with homebuilders like you who know every component an ideal homebuilder CRM solution would have to deliver. We listened to your pain points and addressed them all in developing the only fully-integrated, end-to-end CRM software suite custom crafted to meet the unique and challenging requirements of homebuilders.

Homebuilder Video Library

Building Strong Foundations for High-Value Customer Relationships

Homebuilder CRM + M/I Homes Case Study

Homebuilder CRM 'Test Drive'

Homebuilder CRM Interview at IBS/NAHB

Homebuilder CRM Selection Criteria

Homebuilder CRM for New Home Consultants

Customer Care with Homebuilder CRM

Homebuilder CRM for Sales

CRM Management with Homebuilder CRM

CIO Overview of Homebuilder CRM

Ready to Meet the the Best
CRM for Homebuilders?

Connect with Tokara's Homebuilder CRM Team

Talk to one of our experts about Tokara Homebuilder CRM for your business, schedule a demo, or simply learn more about what kind of benefits users are seeing. We look forward to connecting with you!

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