Marketing Automation

Sugar Market is the all-you-need marketing automation solution that comes integrated into Sugar Sell out of the box. It includes highly intuitive campaign builders, advanced automation and superior reporting.

Tokara’s Sugar Market practice will drive leads into your organization!

How does Sugar benefit your organization?

1

SEO Audit

Run web audits to understand how your site is performing and compare your site to the competition. Schedule posts, manage accounts and monitor brand reputation across social media platforms.
2

Landing Pages and Lead Forms

Use drag-and-drop builders, or choose to code your own, to quickly build custom web pages and forms that capture leads. Uncover key insight into prospect and account engagement with your website.
3

Nurture Campaigns

Remain top-of-mind with automated, tailored messages sent to prospects throughout their buyers’ journey. Manage and track the success of those events and webinars from within the platform.
4

CRM Integration

Align your successful Marketing into your Sales organization with the Sugar Sell integration that includes real-time syncs and support for custom fields. Facilitate rapid and reliable marketing lead qualification and prioritization through artificial intelligence (A.I.) predictive lead scoring.

Tokara’s SugarCRM Marketing Automation Consultants Deliver

Features & Functionality

SEO

Use Sugar Market to help prospects find you by optimizing your website for search engines. A built-in SEO audit breaks down how you rank on search based on critical factors like internal and external links, page speed, meta and mobile performance. Generate SEO reports, optimize web pages with an actionable checklist of recommendations and compare your rankings to competitors—all from within your marketing automation platform.

Google Ads

Create and launch paid search ads from within Sugar Market. It’s the best way to get your company discovered on Google when people are searching for your brand or terms related to your business. Built for mid-sized marketing teams, Sugar Market for Google Ads empowers you to run effective paid search ads without in-house expertise or a third-party agency. Sugar’s unique integration to Google Ads leverages predictive analytics and machine learning to automate your campaign bidding and optimizations.

Social Media Marketing

Social media marketing is more than counting likes, followers and shares. Today’s B2B marketers need to generate leads and measure the business value of their work. Sugar’s social marketing solution tracks each lead you generate and provides the analytics to understand which networks, profiles and posts are most effective. Sugar Market offers tools that help you monitor social networks, publish content and manage your online reputation.

Website Traffic

Sugar Market pushes real-time website data—like who is on your site, how they got there, and how long they spend on each page – into Sugar Sell. If it’s a known visitor who already exists in your database, Sugar will capture their digital footprint on your site inside our CRM. Each email they open, link they click, page they visit, form they complete, blog they read or virtually any other kind of digital engagement is tracked at the contact level. This provides your sales team with real-time, actionable intelligence they can use in outreach.

Unsurpassed
CRM Expertise

Our consultants have experience with hundreds of CRM projects across a range of industries, from small businesses to Fortune 500 enterprises. Whatever your project entails, we can deliver the results you need.

18

Average Years in CRM Consulting

621

Number of CRM Implementations

97.6

Our Client Service Rating

20

Average Years in Tech Consulting

We deliver a full suite of end-to-end
CRM solutions to our clients every day.

Know Where to Start.

  CRM Evaluations

While most clients know precisely the outcomes their business needs to achieve, most are also less certain about the current state of their technology (functioning with their people and processes), or how to compare and evaluate potentially competing solutions with regard to ‘best fit’ for achieving the business results they’re looking for. That’s where we come in.

Think Big Picture.

  CRM Strategy & Planning

We know the best outcomes are achieved when clients are able to integrate and optimize the mix of people, processes, and technologies they’ve invested in to reach their unique business goals. That’s why the Tokara team works hand-in-hand with clients to define strategy that aligns their existing and new assets and priorities with the results they need to achieve.

Act as Trusted Advisor.

CRM Consulting

At the center of every engagement is consulting. And because we partner with the leading ‘people-centric’ software companies (Salesforce, SugarCRM, Marketo, QlikView, etc.), we are able to truly act as trusted advisors and honest brokers to our clients—designing the best solution using the best technologies for their unique requirements and use cases.

Have a Bias for Action.

  CRM Implementations

Implementation transforms strategy into business value. So whether our clients want to migrate from legacy software, implement a new technology from the ground up, or even buy themselves some time by bridging the gap between the old and new, our technical depth means the solution we implement will maximize their return on technology investment.

Make It Personal.

  CRM Customizations

We always start by ensuring clients can access all the standard functionality a technology offers, but when unique business requirements demand a bit of code tweaking to perfect the alignment between the client’s needs and what the technology delivers, our developers are available for any needed customizations.

Deliver Reinforcements.

  CRM Staffing

At the end of the day, customer enablement is why we’re here—and we know what the client needs is rarely ‘one size fits all.’ So whether they’d like us to transfer knowledge through on-site training of an individual or a team, or simply to put one or more of our own team members with specialized skills in place for a period of time, we’re ready to make it happen.