Apex Development

Experience on-demand programming for Salesforce.
Create custom applications tailored to your business—
lightning fast, user friendly, data focused, endlessly flexible.

Salesforce Platform Customization

With the Salesforce platform, users have access to pre-built applications that can be used “as is” or customized to make business transactions simpler and more efficient. But another useful feature of the platform is its ability to create new applications specifically tailored to your organization’s unique business needs and practices, with support provided by our Salesforce Apex consulting services.

While the Salesforce user interface includes several customization options, including the ability to define new fields, objects, workflow, and approval processes, developers often opt to integrate their own data manipulation commands to expand the functionality of their browser-based, client side programs.

Compiled, Stored, Run on Force.com

To achieve this goal, they utilize the platform’s Simple Object Access Protocol (SOAP) Application Programming Interface (API), which allows them to create flow and transaction control statements, including “delete,” “update,” and “upsert.”

However, as the controlling logic for these programs is located on the client’s browser, not the Force.com platform server, it can be costly and cumbersome to route the programming language onto the Salesforce website to accomplish tasks, as well as host server code such as Java or .NET, in a secure environment.

Salesforce Sales Cloud

Salesforce Sales Cloud is a powerful new tool for sales operations that combines the organizational power of traditional CRM with next-generation virtual resources, including custom applications and social media sites, that greatly extend your organization’s sales and collaboration capabilities.

Salesforce Service Cloud

Service Cloud provides a virtual collaboration space that enables your customer service team to respond to requests for help and information at any time, from any location, across any channel. In our connected world, customers seek out and expect a timely response to their inquiries, and prompt service is vital to ensure customers are not only satisfied, but come back for more.

Salesforce Marketing Cloud

Created on the Salesforce1 Platform, Salesforce ExactTarget Marketing Cloud enables your marketers to build strong and meaningful customer relationships. Foster rich 1:1 customer and prospect interaction using email, social marketing, web, mobile, and pretty much any other marketing vehicle imaginable.

Salesforce Platform

Salesforce Platform enables the creation of both employee-facing and customer-facing applications, connecting your partners, employees, customers, and products quickly and effectively. Applications can be developed by adding custom functionality to the pre-built Salesforce Mobile App, or developers can utilize Mobile SDK, an open source suite of technologies, including REST API and OAuth 2.0, to create custom mobile applications for iOS and Android devices.

Functional for Ease of Use

The execution time of requests generated through Apex code is the same as that of a standard platform request, so even the most customized applications run at the same speed and efficiency as all Salesforce solutions. When a developer first creates the code, it is uncompiled. It is then sent through the application server, which compiles it into a set of instructions and saves it as metadata. When a user prompts the code through a trigger, such as a button/link click, or an action, such as visiting a Visualforce page, the server retrieves the metadata, which is then sent through a runtime interpreter, to complete the action. Because the compiled code is saved as metadata, Apex code is automatically upgraded with the rest of the Force.com platform any time an update occurs.

Apex Code Basics

Apex code is designed to help alleviate the operational and financial burden of client-to-platform server routing by allowing advanced administrators and developers to execute server-based control statements to work in conjunction with calls to the Force.com API.

Interpreted, executed, and controlled entirely on the Salesforce platform, it is based on syntax similar to Java and features familiar elements, including SOQL queries, data manipulation language (DML) operation, control structures, arrays, and variable declarations.

The code can be used to incorporate business logic into most system events, including links, buttons, related record updates and even Visualforce pages. Simple service requests or object triggers (such as a mouse click) immediately execute code-driven responses for seamless operation and usability.

User-Friendly and Data Focused

Not only is Apex code easy to write, based on recognizable Java elements, including variable and expression syntax, block and conditional statement syntax, loop syntax. and object/array notation, it is also concise, weaving together multiple query and DML statements into a single unit of work on the Force.com server.

As Apex is running in a multi-tenant environment along with the rest of the Force.com platform, runaway code is prevented through the runtime engine, which ensures shared resources are not monopolized. Even development failures are communicated clearly and with precision—any code that violates runtime limits fails with practical error messages and any invalid code reference will result in a quick fail during compilation. Additionally, built-in support enables code testing, which details code coverage and provides suggestions to improve code efficiency.

Custom and Flexible

Apex code can be used to implement custom functionality into new applications designed to support your specific business procedures. Common uses include the creation of Web services, e-mail services, and complex processes not supported by current workflow.

It can also be used to enhance logic flexibility, so logic occurs over entire transactions versus a single object or record, or to develop custom logic assigned to be executed along with a specific operation, regardless of origin (e.g., user interface, Visualforce page, SOAP API). Now, any business idea can be turned into a dynamic mobile solution accessible through the Force.com platform, transforming the way developers create on-demand applications.

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Sales Cloud

Combine the organizational power of traditional CRM with next-gen virtual resources like machine learning/AI-powered Einstein Analytics, custom applications, full social media integration, and much more.

Service Cloud

Harness the ultimate virtual collaboration space for customer service teams bent on engaging, delighting, and building customer trust and relationship—at any time, from any location, across any channel.

Marketing Cloud

Build meaningful, undisruptable customer relationships, engaging on their terms and in their preferred channels, creating rich 1:1 customer and prospect experiences using email, mobile, web, and social marketing.

Lightning Platform

Instantly connect partners, employees, customers, and products, customizing pre-built Salesforce apps or creating tailored solutions using Mobile SDK for streamlined iOS and Android app development.


Take full advantage of your ability to create new apps custom tailored to your business’ unique requirements, leveraging the seasoned Apex development resources on Tokara’s consulting team.


Gain total control over how your Salesforce data is organized and formatted with Visualforce, knowing our Visualforce consulting resources are available to support you just as much or as little as you’d like.

Salesforce-Pivotal Connector

Gradually transfer your workforce from one CRM to the other, passing data in both directions. Uses Pivotal scheduled script service (near real-time sync) and connects to Salesforce using its Rest API.

SF Managed

Focus valuable internal technical resources on business-critical innovations while reducing hardware-related operating and capital costs—let use handle ‘all-things-admin’ for your Salesforce investment.

We have used services from Tokara Solutions for years ... which has worked out extremely well to help keep costs down and still maintain a very high level of quality.

Debbie Price, Manager of CRM ApplicationsIrvine Company

Tokara Offers Unmatched
Salesforce Resources

Tokara fields top-tier Salesforce resources, as well as a select set of hybrid Pivotal/Salesforce engineers, developers, and consultants, whose expertise allows them to operate fluidly and effectively in and around all flavors of CRM, handling the full suite of Salesforce applications as well as Pivotal-to-Salesforce transitions.

"Thanks to the influx of customer data from social media, e-commerce and mobile devices, companies have more data on their consumers than ever before. Yet, without the means to act on this data—or extract meaningful insights—businesses are struggling to understand their customers any better than they did in generations past."

—"4 Keys to Closing the Customer Experience Gap," Harvard Business Review

We have a valuable partner in Tokara. My Tokara consultant and his team understand me, our Salesforce organization, and us as a company and really ‘get’ how we work—we need it to be right, but we can’t spend millions of dollars re-architecting our whole organization every time we want to do a project. Now, we are completely in synchronization with zero errors and have a much more robust integration schedule. The team at Tokara has ... exceeded all my expectations.

Chief Technology OfficerFine Arts Retailer

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Salesforce Integration for Leading Fine Arts Retailer (Tokara Solutions, Testimonial Datasheet)
VisualForce Development Salesforce Consulting Services (Tokara Solutions, Datasheet)
Apex Development Salesforce Consulting Services (Tokara Solutions, Datasheet)
Hosted Salesforce Integration Services (Tokara Solutions, Datasheet)
Salesforce Platform Consulting Services (Tokara Solutions, Datasheet)
Salesforce Marketing Cloud Consulting Services (Tokara Solutions, Datasheet)
Salesforce Service Cloud Consulting Services (Tokara Solutions, Datasheet)
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