Public Utilities

Lead scoring, campaign automation, and sales productivity tracking in CRM helps convert more sales opportunities. This is often required for dynamically changing energy efficiency programs. By identifying high-potential leads, automating targeted marketing efforts, and analyzing sales performance metrics, Energy CRM empowers utility sales teams to effectively engage prospects, close deals, and drive the adoption of various programs and services.

Usage data facilitates targeted, multi-channel outage notifications while social media integrations aid real-time customer support. Additionally, utilities CRM enables you to keep customers informed about outage restoration progress, enhancing transparency and reducing frustration during service disruptions.  Finally, CRM tracks your customers’ preferred communication methods.

Customer analytics around usage, care interactions, and demographics helps guide planning decisions. By analyzing energy CRM data, utilities can gain valuable insights into customer preferences, anticipate demand trends, and tailor their services to effectively meet the evolving needs of their customer base. 

CRM for energy companies provides analytics on program participation, service metrics, sales pipeline health, and other KPIs. These insights enable utilities to make data-driven decisions, identify growth opportunities, and fine-tune strategies for continuous improvement.  Your CRM also should be used to consolidate information from multiple downstream systems.  That combined information will be available for your CRM reporting.

Energy and Utilities CRM helps segment customers, automate relevant communications, and track program engagement to minimize churn. By tailoring offerings to specific customer segments and ensuring consistent engagement, utilities can foster stronger loyalty and encourage customers to stay with their services over the long term.