"Thanks to the influx of customer data from social media, e-commerce and mobile devices, companies have more data on their consumers than ever before. Yet, without the means to act on this data—or extract meaningful insights—businesses are struggling to understand their customers any better than they did in generations past."
—"4 Keys to Closing the Customer Experience Gap," Harvard Business Review
Tokara’s SharpSpring Marketing Automation Consultants Deliver
Features & Functionality
Create striking emails in real-time with the “what you see is what you get” email designer. Enjoy dynamic email marketing automation. Simplify workloads with an email marketing template library.
Track email success all the way to bottom-line ROI. Automatically track visitor conversions from the moment they first visit your site through the final sale. Track campaign metrics and get robust keyword data.
Easily create forms that look and feel like the rest of your site. Integrate native and 3rd-party form builder software and 3rd-party CRMs with built-in mapping tools. Create custom fields to collect data points.
Identify anonymous web visitors with VisitorID. Track known leads, notifying sales when funnel leads return to your site or engage with content. Automatically send all leads and opportunities directly to email.
Dynamic Landing Pages
Enjoy a WYSIWYG landing page builder for point-and-click addition of landing page features. Personalize landing pages with dynamic content that adjusts based on who users are, what they like, and what they do.
Build visual automation workflows based on buyer journeys, using branching logic to follow the paths your customers actually take. Improve conversion with lead nurturing and scoring.
View planned content within a comprehensive content calendar, including social, emails, and blogs. Publish across Facebook, LinkedIn, and Twitter, publishing fresh content or scheduling posts for future dates.
Attract buyers, nurture them, and deliver win-ready leads to sales. Drive more “top-of-funnel” activity. Improve lead quality, scale campaign execution, help sales close deals, and measure your results.
Weave mobile experiences into campaigns for deeper relationships, reaching users as the individuals they are. See the big “cross-channel” picture, using comprehensive analytics for decision making. Increase retention by reconnecting with users.
Capture data from every customer interaction so you can base decisions on accurate, timely information. Leverage tailored insights with sophisticated attribution models. Enjoy flexible reporting designed to meet your specific needs.
Put people and experiences at the center of your strategy regardless of company size. Leverage account insights and profiling that enable collaboration with sales and identification of the right target accounts based.
Give customers content they want automatically. Boost results and ROI with predictive recommendations. Learn what’s working and what isn’t to refine and optimize your content creation and delivery strategy.
Drive more pipeline faster with sales- and marketing-coordinated engagements. Increase sales productivity by accurately identifying the best prospects. Coordinate marketing “aircover,” partnering to drive consistency and best practices.
Insights & Profiling
Collaborate on a shared strategy with sales and identify the right target accounts using data and AI—manage them from one place with speed, ease, and confidence. Use fit, intent, and enriched engagement data to view and fully understand each account.
Tokara’s SharpSpring Marketing Automation Experts Suggest
Resources & References
KNOWLEDGE LEVEL: BASIC
Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert those leads to sales, and optimize ROI. So what is marketing automation and what does it involve? Access the PDF to learn more.
KNOWLEDGE LEVEL: BASIC
See side-by-side comparisons of the top 6 marketing automation vendors in one convenient guide. Compare costs, both upfront and ongoing, and get insight into contract terms. See a roll-up of ratings from the most popular review sites to know what users think of the options.