Tokara’s Marketo Marketing Automation Consultants Deliver Business Value
What’s in it for your organization?
"Thanks to the influx of customer data from social media, e-commerce and mobile devices, companies have more data on their consumers than ever before. Yet, without the means to act on this data—or extract meaningful insights—businesses are struggling to understand their customers any better than they did in generations past."
—"4 Keys to Closing the Customer Experience Gap," Harvard Business Review
Tokara’s Marketo Marketing Automation Consultants Deliver
Features & Functionality
Attract buyers, nurture them with personalized campaigns, and deliver win-ready leads to sales. Drive more “top-of-funnel” activity and improve lead quality, helping sales close deals.
Build long-term relationships with meaningful email conversations at scale. Create segments of one to take control of your customer interactions and optimize every campaign.
Grow lifetime value by engaging consumers seamlessly across channels. Target, attract, and acquire customers, retaining them with ongoing conversations.
Customer Base Marketing
Create engagement across channels to deepen customer relationships over time. Sell more to existing customers and target your best growth opportunities.
Integrate social media throughout your marketing strategy to find and connect with customers, personalizing engagement and transforming them into advocates.
Increase connection and conversion by targeting the right customers with personalized display ads. Bring back valuable website visitors and improve ROI from paid search ads.
Make the most of web visits by personalizing experiences to engage deeply. Create a consistent, engaging mobile experience while seamlessly connecting marketing technology.
Prove—and improve—your impact on the business. Map and measure your customer journeys. Unify your marketing data, focusing investment where it has the most impact.
Weave mobile experiences into campaigns for deeper engagement and relationship, reaching users as the individuals they are and seeing the big “cross-channel” picture.
Capture data from every customer interaction so you can base decisions on accurate, timely robust information. Leverage tailored insights with sophisticated attribution models.
Put people and experiences at the center of your strategy, leveraging insights and profiling that drive collaboration and identification of the right target accounts.
Give customers the content they want automatically, boosting campaign results and ROI with predictive recommendations. Refine and optimize content creation and delivery.
Drive more pipeline faster with sales- and marketing-coordinated engagements. Identify the best prospects to increase sales productivity and revenue generation.
Insights & Profiling
Collaborate with sales on a shared strategy, identifying the right sales targets using data and AI. Use fit, intent, and enriched engagement data to view and understand accounts.
Tokara’s Marketo Marketing Automation Consultants Suggest
Resources & References
KNOWLEDGE LEVEL: BASIC
- What is marketing automation?
- Why is marketing automation so hot right now?
- How is marketing automation different than … ?
- Common features in marketing automation
- Business case for marketing automation
- Getting successful with marketing automation (more than technology)
- Buying marketing automation
- Future of marketing automation
- Marketo’s marketing automation
KNOWLEDGE LEVEL: INTERMEDIATE TO ADVANCED
- Marketer and consumer attitudes toward engagement and their motivations for engagement
- Organizational objectives, strategies, and alignment of engagement activities across specific engagement channels
- How and when engagement happens, how successful it is, and how success is measured
- Innovation trends in how to approach engagement and opportunities for improvement and growth
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