Marketo Marketing Automation

We are Marketo marketing automation experts, helping you reach your goals.
Drive measurable results—from acquisition to advocacy.
Build brand, drive revenue, and prove marketing impact.

Tokara’s Marketo Marketing Automation Consultants Deliver Business Value

What’s in it for your organization?

Marketo marketing automation screen showing account-based marketing data

Bring in the Right Customers

Find and engage the right customers. Help them learn what they want to know about your products as they begin their journey. Learn about search marketing, landing pages, web personalization, forms, social media, and behavior tracking.

Build Long-Term Customer Relationships

Easily build and scale automated marketing campaigns across channels that engage your customers in a personalized way, without support from IT. Learn about our email marketing, nurturing, ad targeting, and mobile engagement.

Increase Revenue by Prioritizing Sales Prospects

If you have a sales team, marketing automation helps you identify the best prospects and customers and close more business by triggering a sales call at exactly the right time. Learn about our scoring, nurturing, sales intelligence, and CRM integration.

Measure & Optimize Your Marketing Programs

Move beyond just simple opens and clicks. Quickly determine how each of your marketing programs and channels impact revenue. Learn about our calendar, marketing analytics, and Marketo Moments.

Tokara Solutions was a key partner in our CRM upgrade project as well as our marketing automation deployment—they delivered a superior project on time and on budget.

Ginelle DavidsonMIS Director, Kantar Retail

"Thanks to the influx of customer data from social media, e-commerce and mobile devices, companies have more data on their consumers than ever before. Yet, without the means to act on this data—or extract meaningful insights—businesses are struggling to understand their customers any better than they did in generations past."

—"4 Keys to Closing the Customer Experience Gap," Harvard Business Review

Marketo’s Definitive Guide to Marketing Automation

(Click thumbnail to download PDF.)

Master the tech.

Marketo marketing automation database accessible on tablet

I have engaged Tokara on several marketing automation projects—our expectations were always met or exceeded, and their team is great to work with!

Jason RussellIT Director, Informatics

Tokara’s Marketo Marketing Automation Consultants Deliver

Features & Functionality

Lead Management

Attract buyers, nurture them with personalized campaigns, and deliver win-ready leads to sales. Drive more “top-of-funnel” activity and improve lead quality, helping sales close deals.

Email Marketing

Build long-term relationships with meaningful email conversations at scale. Create segments of one to take control of your customer interactions and optimize every campaign.

Consumer Marketing

Grow lifetime value by engaging consumers seamlessly across channels. Target, attract, and acquire customers, retaining them with ongoing conversations.

Customer Base Marketing

Create engagement across channels to deepen customer relationships over time. Sell more to existing customers and target your best growth opportunities.

Social Marketing

Integrate social media throughout your marketing strategy to find and connect with customers, personalizing engagement and transforming them into advocates.

Digital Advertising

Increase connection and conversion by targeting the right customers with personalized display ads. Bring back valuable website visitors and improve ROI from paid search ads.

Website Optimization

Make the most of web visits by personalizing experiences to engage deeply. Create a consistent, engaging mobile experience while seamlessly connecting marketing technology.

Marketing Analytics

Prove—and improve—your impact on the business. Map and measure your customer journeys. Unify your marketing data, focusing investment where it has the most impact.

Mobile Marketing

Weave mobile experiences into campaigns for deeper engagement and relationship, reaching users as the individuals they are and seeing the big “cross-channel” picture.

Revenue Attribution

Capture data from every customer interaction so you can base decisions on accurate, timely robust information. Leverage tailored insights with sophisticated attribution models.

Account-Based Marketing

Put people and experiences at the center of your strategy, leveraging insights and profiling that drive collaboration and identification of the right target accounts.

Predictive Content

Give customers the content they want automatically, boosting campaign results and ROI with predictive recommendations. Refine and optimize content creation and delivery.

Sales Connect

Drive more pipeline faster with sales- and marketing-coordinated engagements. Identify the best prospects to increase sales productivity and revenue generation.

Insights & Profiling

Collaborate with sales on a shared strategy, identifying the right sales targets using data and AI. Use fit, intent, and enriched engagement data to view and understand accounts.

Marketo marketing automation screen showing account revenue

Tokara’s Marketo Marketing Automation Consultants Suggest

Resources & References

KNOWLEDGE LEVEL: BASIC

The Definitive Guide to Marketing Automation (Marketo)

  • What is marketing automation?
  • Why is marketing automation so hot right now?
  • How is marketing automation different than … ?
  • Common features in marketing automation
  • Business case for marketing automation
  • Getting successful with marketing automation (more than technology)
  • Buying marketing automation
  • Future of marketing automation
  • Marketo’s marketing automation
KNOWLEDGE LEVEL: INTERMEDIATE TO ADVANCED

The State of Engagement(Marketo & Illuminas Survey Report)

  • Marketer and consumer attitudes toward engagement and their motivations for engagement
  • Organizational objectives, strategies, and alignment of engagement activities across specific engagement channels
  • How and when engagement happens, how successful it is, and how success is measured
  • Innovation trends in how to approach engagement and opportunities for improvement and growth

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Using Pivotal CRM and looking to extend it?

Pivotal CRM Connector for Marketo

Tokara is just a great company with great people who really know marketing automation!

Brian SutterDirector of Marketing, Wasp Barcode Technologies

Tokara Marketing Automation Resources & Downloads

(Scroll and right click to view and access download options.)

Pivotal CRM Connector for Marketo (Tokara Solutions, Brochure)
Marketo Marketing Automation Consulting Services (Tokara Solutions, Datasheet)
Marketing Automation Solutions (Tokara Solutions, Datasheet)

Can you afford to wait?

Schedule a call or demo with a Tokara consultant today.