Master Data Management for Optimal Use of Data across the Enterprise
Recorded December 15, 2020
CRM Evolution Virtual Event Series, Session #3
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Session #3 Abstract:
Unlock Your Business' Most Valuable Asset with Master Data Management
Leveraging the power of your data is the most effective way to achieve targeted business value. Whether your initiatives are related to increasing revenue, reducing costs, and/or mitigating risk, the ability to be successful lies in your enterprise systems and applications.
Tokara Solutions and Profisee technology ensure organizations have data that can be trusted and connected across the enterprise, so that master data can be leveraged to continuously provide value.
In this session you'll learn:
- What Master Data Management technology is, and why it matters to your business
- How specific organizations have used corrected, enhanced, connected, unified data
- Benefits of putting data from disparate or newly acquired systems together as one source of data
Meet Your Presenter, Tom Arra, Profisee
Tom Arra has worked in technology for nearly three decades, helping clients maximize the value of their organizational data. Knowing that creating a solid base of accurate, complete data is the foundation for any business' effective utilization of CRM, ERP, Marketing Automation and Analytics, he specializes in integration of system data to create the best holistic view of enterprise data for strategic decision making and analysis, as well as operational efficiency and customer satisfaction. Applications may come and go, and technology may change, but the one constant is your data—getting that right is at the heart of success in the Digital Age.
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