Start Your Engines with Successful Marketing Automation
Recorded October 21, 2020, 11:00AM to 12:30PM CDT
CRM Evolution Virtual Event Series, Session #2
Like the highly effective pit crew in a car race that works behind the scenes so the driver can leverage his skills and win the race, deploying an effective marketing automation program gives your sales team the ability to work smarter and not harder as they close sales.
Creating the right strategy, setting up the automation, and integrating with CRM are all best practices designed to give your sales team a 360-degree view into the lead, prospect, buyer, and customer lifecycle.
Today this view is more critical than ever as businesses work to create loyal brand advocates by continuing 'after the sale' customer engagement.
At the seminar, you'll learn:
• The value of the sales funnel and how it has changed recently
• How to create the strategy and set up an effective marketing automation program for lead generation, event management, and post-sale communications
• Different types of automation that support sales and how to effectively integrate automation with CRM for a 360-degree view of customers
Meet Your Presenter, Mitch Levinson
Mitch Levinson helps businesses across a range of industries use technology to generate leads and drive sales. He works with clients to create a solid marketing foundation for their online footprint that captures leads and fills their funnels. Mitch’s expertise is in building high-conversion websites that generate leads, while integrating creative, search, social, and content to drive qualified buyers to clients. Using these tools around the core of a strong blog and website, he helps clients unify their brand message and deliver it effectively to their target market.
Boost efficiency, productivity, and sales by giving your teams the feature-functionality of peripheral apps they need, all from within their CRM.
Run your old and new CRM platforms in parallel with bi-directional data sync until your business can make the final cutover with no disruption.
Maximize existing technology investments by connecting to the functionality you need, until you’re ready for a full migration/ implementation.
Maintain Peace of Mind
Do things how and when they’re right for you, minimizing disruption by controlling timetables, expenses, and security.