CRM for Homebuilders Seamlessly
Connects Critical Business Functions—
and Every Step in the Customer Journey.

homebuyer customer journey stages

Successfully navigating the homebuyer customer journey is a complex and multi-faceted undertaking. Homebuilders know better than anyone that in their industry higher sales and long-term customer loyalty depend on more than the ability to efficiently craft beautiful, high-quality homes that buyers find irresistible and imagine a future in.

In today’s marketplace, reaching their goals also requires seamless integration of geographically dispersed supply chains and almost instant scaling of operations—both up and down—to match the extremes of demand driven by an ever-changing and sometimes wildly unpredictable economy.

But sustainable success requires yet another element, virtually unreachable without the right technology tools—it requires authentic connection with prospects and customers at any time, from any place, and from any device. It requires a seamless, compelling homebuyer customer journey.

All about the Customer (Experience)

To achieve this “holy grail” of prospect and customer engagement in the homebuyer customer journey, today’s homebuilders must navigate the technology-driven paradigm shift toward what might be called a “democratization of connection and access” within an increasingly tech-savvy customer base—now more powerful, informed, distracted, and demanding than ever before.

homebuyer customer engagement

And there is no question that this new era of homebuilder sales and marketing is all about the customer journey—and the builder’s ability to deliver not just of products, services, and information, but perfectly consistent, seamless, authentic, and engaging customer “experiences” across all relevant touchpoints, channels, media types, and technology devices.

omnichannel homebuyer marketing

... sustainable success requires yet another element, virtually unreachable without the right technology tools—it requires authentic connection with prospects and customers at any time, from any place, and from any device. It requires a seamless, compelling homebuyer customer journey.

... this new era of homebuilder sales and marketing is all about the customer journey—and the builder’s ability to deliver not just of products, services, and information, but perfectly consistent, seamless, authentic, and engaging customer “experiences” across all relevant touchpoints, channels, media types, and technology devices.

Developed with Top Homebuilders

Tokara’s veteran CRM consultants have decades of experience helping homebuilders leverage technology to gain competitive advantage, watching as connection in social, mobile, and digital technologies continues to advance, converge, and proliferate—forever changing the game for both buyers and builders.

That expertise was merged, along with years of building industry experience, with builder input and feedback on what the industry really needed in a CRM solution. Builder pain points were then used to develop and launch the only fully-integrated, end-to-end CRM suite custom crafted to meet the unique requirements of homebuildersTokara Homebuilder CRM. And to comprehensively support its own homebuilding customers in the way they do business, that solution is now available on both Salesforce and Pivotal CRM platforms.

Says Shawn Grant, Tokara President, “Builders knew their ideal set of Homebuilder CRM features would need to integrate marketing, sales, contracts, calculators, plat maps, option selection, warranty service and more to connect with buyers and transform every touchpoint and interaction at every stage of the homebuyer customer journey.”

core modules of crm for homebuilders

Now adaptive, agile homebuilders can position themselves for future success, aligning strategy and investment with industry-specific software capable not only of boosting productivity and realizing business efficiencies, but also bringing homebuilders closer than ever to the audiences they want to reach—at every touchpoint and step in the homebuyer customer journey.

Builders knew their ideal set of Homebuilder CRM features would need to integrate marketing, sales, contracts, calculators, plat maps, option selection, warranty service and more to connect with buyers and transform every touchpoint and interaction at every stage of the customer journey.