From push notifications to social media alerts and a myriad of opportunities in between, mobile marketing is here in a big way. It’s easier than ever now to find and engage prospects, store and manage contact data, and promote your business through the digital channels your audience prefers. In keeping with this trend, in November 2013, Salesforce released its Salesforce1 Mobile App, a social, mobile, and cloud customer platform designed to connect apps, employees, partners, products and devices across enterprises. While the organization has always sought to stay ahead of the curve through cutting-edge innovation, a recent surge in user adoption for mobile devices is revealing how Salesforce’s applications can be leveraged to transform CRM efforts into automated, streamlined tools for customer and program management.
As more consumers turn to mobile technologies including push, geolocation and near-field communication (contactless transactions that send information between devices without physical touch), companies are realizing the immense value digital solutions can offer in the corporate sphere, linking employees and prospects around the globe through land and time barriers and making it easier than ever to store, organize and track client data. According to a recent industry leading survey, while only 42% of Salesforce users made the leap to mobile application adoption in 2013, that number has more than doubled this year, as 89% of users have integrated mobile solutions into their Salesforce investments, with 45% planning to increase their mobile investments even further in 2015.
Though mobile deployments can take many forms, 56% of users cited the leading initiative to be customer-developed apps, customizable and accessible so even non-technical staff can capture an idea and turn it into a digital solution on the go. Always evolving, Salesforce continues to look for ways to enhance the user experience, releasing Salesforce1 Lightning in October 2014, the next generation of the Salesforce1 platform built to enable developers and business users to create apps optimized across devices and screen sizes, with a faster-than-ever time to deployment. These consideration are critical as Forrester predicts 2015 will see an shift in mobile focus toward “micro-moments,” brief interactions that engage customers in quick segments throughout the day, driven by cross-device interactions.
While the speed of innovation is rapid, Salesforce Mobile helps keep companies aligned with the latest breakthroughs in technology and user expectation, matching CRM functionality with digital developments, so data is always captured the way your team needs it, when you need it most. Tune in next week to learn how to a smartly crafted mobile strategy can help you deepen your Salesforce investment and craft more meaningful, impactful campaigns.
If you’d like greater detail on the performance benefits users are seeing from Salesforce Mobile, we’d love to speak to you. In the meantime, to learn more about how our seasoned Salesforce consultants can deliver this functionality to your business, please contact any member of our consulting team at [email protected]. We also encourage you to contact Tokara’s VP of Business Development, Mark Fillingim, directly at +1 972-719-0213.
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Sources:
Bluewolf, “State of Salesforce 2015 Report,” http://www.bluewolf.com/landingpage/sosf_report/
Facemire, Michael, et al. “Predictions 2015: Mobile Development Goes Composable, Contextual, And Cross-Touchpoint,” Forrester, November 3, 2014.
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