As noted in last week’s blog posting, the Salesforce ExactTarget Marketing Cloud enables you to create new, dynamic, personalized marketing content with just a few clicks. But just as important, it also helps you maximize the impact of your existing campaigns, including static websites, and to optimize campaign effectiveness using data gained from the solution’s analytics capability.
The powerful analytical tools in Salesforce Marketing Cloud provide insight on your customers’ page activities, including how long they visit your site, what products or services they click on, and how often they return. Your team can then use this knowledge to design individual profiles and personalized product recommendations based on user preference.
With relevant content specifically mapped to prospects’ tastes, you can transform your website marketing efforts into building blocks for deeper customer interaction.
Customer insight gained through analytical and tracking capabilities enable your team to create staged, timeline-driven marketing campaigns specialized for each customer through Journey Builder. Developer-defined events trigger specific interactions, designed to roll out over a specified length of time.
For instance, an auto repair company’s trigger may be “Car reaches 20,000 miles,” at which point personalized notifications about oil changes will be sent to the customer, beginning with e-mail reminders and possibly segueing into web/social placements or text alerts for service discounts. Goals can also be set based on customer data to find which channels are most effective for delivering your message.
Integrating directly with Sales Cloud and Service Cloud, the solution provides the first step in a streamlined approach toward total project management. In addition, its integration with the Salesforce1 platform ensures your customer data is always up to date and that all project information is current and relevant. Now, your marketers can collaborate directly with your sales agents and customer service representatives to provide a unified approach to customer procurement and retention.
If you’d like greater detail on the performance benefits Salesforce1 users are seeing from ExactTarget Marketing Cloud development, we’d love to speak to you. In the meantime, to learn more about how our seasoned Salesforce1 consultants can deliver this functionality to your business, please contact any member of our consulting team at [email protected]. We also encourage you to contact Tokara’s VP of Business Development, Mark Fillingim, directly at +1 972-719-0213.