In today’s ever-changing, always-on world, dynamic marketing is essential to capture new customers and engage existing ones for continued business. While traditional marketing campaigns focus primarily on one message distributed to mass audiences, today’s changing client landscape requires a more customized approach—shifting the focus from what your organization can offer, to specifically how its offerings can be applied to your customers’ individual needs, preferences and business objectives.
To that end, the Salesforce1 platform features the ExactTarget Marketing Cloud, a dynamic tool that allows your team to design and deliver marketing materials personalized to your audience, taking into account their online preferences, including web activity and social media interactions, for a richer customer experience.
Today’s blog focuses on the applications and benefits of the ExactTarget Marketing Cloud, and how your organization can use it to transform your marketing efforts, build your brand, and improve customer loyalty.
Built and based entirely in the cloud, the solution features automation capabilities that make creating and submitting marketing materials quicker and easier than ever before. Without the extra expense and time required to develop paper or software-based campaign collateral, your team is free to spend more time in customer interaction and collaboration. Multi-channel integration, including social media, websites, and mobile applications, provides a range of possibilities for customer engagement across any device, including smartphones, tablets, and laptops.
Now your team can design custom campaigns from anywhere, at any time, utilizing SMS and MMS templates and drag-and-drop layouts, while your customers can receive and review information no matter their location or preferred means of communication. From personalized push notifications that alert a user of coupons and discounts when near your location, to custom e-mail messages, such as abandoned shopping cart notifications, to follow up on web activity, the ExactTarget Marketing Cloud provides a range of possibilities to tailor your mobile marketing efforts toward the unique actions of your prospects and clients.
Next week’s blog will continue the discussion of the Salesforce Marketing Cloud, focusing on how it enables organizations not only to quickly create new, highly personalized campaigns, but also allows them to maximize the impact of existing campaigns and content, and to use campaign analytics to make adjustments to achieve maximum effectiveness.
If you’d like greater detail on the performance benefits Salesforce1 users are seeing from ExactTarget Marketing Cloud development, we’d love to speak to you. In the meantime, to learn more about how our seasoned Salesforce1 consultants can deliver this functionality to your business, please contact any member of our consulting team at [email protected]. We also encourage you to contact Tokara’s VP of Business Development, Mark Fillingim, directly at +1 972-719-0213.
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