For anyone who missed last week’s post, Tokara Solutions is now a Marketo partner, broadening our depth of expertise and offerings in marketing automation, and bringing our clients an even broader array of technology designed to yield the sales and marketing results they need. As a Marketo partner, our CRM and marketing automation consultants are able to bring you all the benefits of Marketo, an industry leader in marketing automation software, ranking for consecutive years in Gartner’s Magic Quadrant for Lead Management.
With that said, let’s begin our primer on some of the features and functionality that come with Marketo’s marketing automation software and talk a little bit about the benefits of one of the most powerful tools in any marketer’s arsenal — email marketing.
Because a key driver of an effective email marketing program or campaign is using an email marketing software that engages your current customers and piques the interest of prospects, Marketo provides powerful email marketing features that help you generate and nurture leads and stay connected with your customers at all levels of the sales process.
Starting at the most basic level, Marketo email marketing facilitates results-driven email campaigns because it doesn’t require knowledge of HTML or other coding technologies to develop relevant, effective emails. Better yet, it provides drag and drop templates that let you ‘see’ what your email will look like as it’s being created, and easily test it internally or externally once you’ve completed it just to be sure all its components are working properly and as expected.
Then, using your current database, Marketo allows you to target specific groups (such as customers and prospects within a certain industry or who have a particular job title) and send emails only to those targeted groups. By targeting customers, you increase the open and the click-through rates for each email you send, while decreasing the unsubscribe rate with prospects who may be interested in another area of your business, but to whom the current offering or promotion may not be as relevant.
Successful email campaigns in Marketo can also be ‘cloned,’ allowing you to quickly and easily swap out information that may have changed since the original email went out (such as the location of an event or terms of a special promotion) while reusing all of the content that’s still relevant to your audience. All of the information related to your ‘new’ campaign automatically updates once it’s cloned in the system.
Marketo also allows you to easily add social marketing to your email campaigns, track your results, and change your content based on the needs of your business and customers. As previously mentioned, all of the design work on the email can be accomplished using a drag-and-drop interface that makes it quick and easy for you and your employees to use to create professional emails that are relevant and user-friendly for your customers and prospects and most importantly, that yield results for your business.
As with all of the technologies we support, Tokara has become a Marketo partner to provide the best possible sales and marketing outcomes for our clients. In combination with our results-oriented CRM solutions, the email marketing functionality within Marketo’s marketing automation platform is perfectly positioned to bring your marketing campaigns to the next level and generate dramatic results from your prospects and clients. Tune in next week for details on how Marketo is able to automate your marketing campaigns and programs in a way that enables you to quickly and easily get the most out of your marketing efforts – minimizing the effort required to achieve maximum sales and marketing results.
For details on Marketo marketing automation software, or to find out more about how our consultants can deliver this functionality to your business as a Marketo partner, please contact any member of our consulting team at [email protected]. We also encourage you to contact Tokara’s VP of Business Development, Mark Fillingim, directly at +1 972-719-0213.