MarketFirst Marketing Automation for Dramatic Lead Generation

Experience powerful demand generation capabilities that nurture 1:1 prospect relationships. Dramatically affect prospect responses with weighting, scoring, and segmentation analysis.

MarketFirst Marketing Automation: Execute Campaigns that Deliver Dramatic Lead Results

Customers choose MarketFirst marketing automation solutions to develop sophisticated, methodical marketing processes and executive campaigns that help them better understand their prospects and customers and produce meaningful results.

By profiling each contact and targeting them with highly personalized and relevant messages, marketers can generate a continuous flow of qualified leads for their sales team. With MarketFirst, marketers can optimize their campaigns across multiple channels — email, direct mail, the web, SMS, and more—and collaborate better with the sales team through a common understanding of lead quality.

MarketFirst Cuts Across Boundaries

Create complex e-mail streams and multi-part campaigns.
Deliver a single campaign via HTML or plain-text e-mail, web, fax, and SMS.
Create a campaign and deliver it in multiple languages.

MarketFirst Meets Your Unique Requirements

Use conditional text and graphics to create highly relevant messages.
Segment lists according to multiple, meaningful parameters.
Create campaigns that increase in relevance based on previous responses.
Time communications with targets’ actions using event-triggered campaigns.
Measure ROI; track campaign performance and adjust in real time.

MarketFirst Provides Complete Functionality

Create sophisticated lead-generation campaigns powered by:

  • Segmentation and profiling
  • List management
  • Campaign management
  • Campaign execution
  • Lead qualification, distribution, tracking, and nurturing
  • Event management
  • Literature fulfillment
  • Multi-channel marketing
  • CRM and SFA integration
  • Real-Time ROI calculation and analysis
  • Customer preference tracking
  • Collaborative action plans
  • Multi-lingual capabilities (Unicode-compliant)

MarketFirst Delivers the Business Results You Need

Increase Marketing Effectiveness | Learn from customer responses to marketing campaigns across multiple channels to optimize every interaction. Keep track of more prospects and customers, as well as their preferences, with fewer resources.
Leverage Powerful Marketing Automation | Develop highly personalized, multi-touch lead generation and nurturing programs, cross-sell and up-sell programs, renewal campaigns, and more. Automate lead scoring and distribution, and completely automate event management.
Increase Lead Conversion Rates | Built-in business rules enable marketers to nurture prospects, assign further qualification, or instantly pass hot leads to the appropriate sales representative for quick follow-up, increasing the chance of successful lead conversion.
Align Marketing & Sales | Build effective processes for developing, qualifying, nurturing, and distributing leads to accelerate your sales process. Integrate marketing programs and CRM systems into a closed-loop process that provides a continuous flow of qualified leads to your sales team.
Gain Immediate Visibility into Campaign Effectiveness | Track campaign results with real-time reporting. Identify what’s working and optimize the marketing mix to grow your acquisition rate and customer value.
Ensure Brand Consistency | Execute campaigns in all major languages worldwide, while managing templates centrally to ensure brand consistency and compliance with standards and privacy rules.